our story
Better Care. Better Service. More Time to Enjoy Your Spa.
Northern Spa Care was built around a simple idea: owning a hot tub should feel relaxing—not like another thing on your to-do list.
We saw an opportunity to do spa service differently. Too often, hot-tub owners are left trying to figure out water chemistry, maintenance schedules, equipment problems, repairs, and confusing service recommendations on their own. When something goes wrong, getting reliable help can be frustrating, time-consuming, and expensive.
We believe it should be easier.
Northern Spa Care was created to provide reliable, knowledgeable, and genuinely caring service that gives spa owners confidence their investment is being properly cared for.
From routine maintenance and water care to diagnostics, repairs, and ongoing service memberships, our goal is to take the work off your plate while keeping you informed every step of the way.
We’re More Than a Service Company
We're building Northern Spa Care around the belief that great service is about more than fixing a problem.
It's about building trust, communicating clearly, and taking ownership of the customer experience.
That's why we're investing in better systems, better technology, and better processes—from the way we schedule and communicate with customers to the way our technicians document and complete every service visit.
We're also embracing technology and innovation to make spa care smarter and more proactive. Our vision is to combine the expertise of great technicians with technology that helps identify problems earlier, improve service efficiency, and give customers greater visibility into the health of their spa.
Our Promise
When you choose Northern Spa Care, you're choosing a partner who treats your spa—and your time—with respect.
We want every customer to feel:
Informed. Cared for. Confident.
Because your hot tub should be a place to relax, reconnect, and enjoy life—not another problem to manage.
Welcome to Northern Spa Care.
Meet billy ashmore, Founder of northern spa care
Billy Ashmore has spent much of his life in the western Twin Cities, with deep roots in the Eden Prairie area he continues to call home. When he’s not working, you can usually find him spending time with his three dogs.
Billy’s journey into the hot tub industry began through a friend-of-a-friend connection, eventually leading to more than four years of experience working with Jacuzzi. What started as an opportunity became a way to combine hands-on technical work with something that matters to him most: helping others.
For Billy, great hot tub service is about more than fixing equipment. It’s about communication, understanding each customer’s needs, and recognizing the people and families behind every service call. He believes customers deserve to feel heard, respected, and informed throughout the entire process.
That philosophy is at the heart of Northern Spa Care: providing dependable service while treating every customer with the care and consideration they deserve.
Who We Are
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At Northern Spa Care, our mission is to make hot tub ownership simple, enjoyable, and stress-free. We provide dependable, high-quality service with honest communication and personalized care, helping families spend less time worrying about maintenance and more time enjoying their hot tubs.
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Northern Spa Care is built on hands-on experience, a passion for helping others, and a commitment to putting customers first. Led by founder Billy Ashmore, we combine technical knowledge with a personal approach, taking the time to understand each customer's needs and deliver service they can feel confident in.
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We are committed to providing reliable service, clear communication, and honest recommendations every step of the way. We believe in treating every customer with respect, explaining the work being performed, and standing behind the quality of our workmanship. Our goal is to make every service experience straightforward, professional, and dependable.
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Our vision is to become a trusted name in hot tub care throughout the Twin Cities and beyond. As we grow, we remain committed to building lasting customer relationships, expanding our services, embracing innovative solutions, and raising the standard for personalized hot tub care—one customer at a time.
innovation & technology
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What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
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We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build.